For builders
One builder per city. Not five.
Every homeowner we send you has already seen their own parcel, dropped a real pre-approved plan on it, and had a phone call with us. You are the only builder who gets their name.
- Exclusive by city, contractually
- Geometry checked before the form
- A phone call with a person first
- Paid per qualified appointment
Ask about your cityWhat a lead includes
Aerial: USGS/USDA NAIP
The shape of it
- 1Builder per city. Contractually — including us.
- 6Cities in southwest Riverside County
- 21Published pre-approved plans already in the tool
- 15–25Qualified conversations per city per month, capped on purpose
Capacity and process commitments, not performance claims. We have no conversion history to quote you yet.
What is wrong with ADU leads right now
You already know.
The aggregator
One form, sold to four or five contractors. All five call within the hour. The homeowner is annoyed before you have said a word, the price conversation starts from the lowest bid in the stack, and you paid for the privilege.
Here
One homeowner, one builder, by contract. No stack of bids to price against, and no second tier behind you. You are paying for a conversation, not a form.
- The form never asked whether the project was possible. Plenty of those leads are on parcels where nothing fits after setbacks.
- Or in unincorporated county pockets where the homeowner thinks they are in a city. You find that out on the site visit, on your own time.
The model
What we do differently
Four commitments. Each one costs us volume, which is the point.
Exclusive by city
One builder per city, contractually.
If you take Murrieta, nobody else gets a Murrieta lead from us — including us. We are not running a marketplace and there is no second tier.
Geometry checked first
The lot is measured before there is a lead to sell.
Before anyone fills in a form they have seen their parcel boundary, their buildable area after setbacks, and whether a real plan fits. Leads where nothing fits mostly never become leads.
A human call before you hear anything
We call every homeowner personally.
That happens before any builder is told they exist. It is partly service and partly self-interest: sending you an unviable project costs us the relationship, which is the only asset we have.
Paid per qualified appointment
Not per click, not per form fill, not a retainer.
If a homeowner does not turn up to a real conversation with you, it is not an appointment and we do not invoice it.
Before a name reaches you
Three things happen to the lot first
This is the screen the homeowner works through. Nothing is sold to you at the end of it unless the geometry survived.
- 1
We match the parcel
Their actual lot shape from the county assessor layer — not a square around a pin. You get the APN we matched.
- 2
We subtract the setbacks
And the house already there. What is left is the buildable area, and it is the number that decides whether this is ever a job.
- 3
They place a real plan
A published pre-approved plan, at true scale. You are told which one they tried and whether it came back fits, tight, or unlikely.
The handover
What arrives when we hand one over
Not a name and a phone number. Everything we know, split into the part about the lot and the part about the person.
About the lot
Enough to pull it up yourself before you call.
- The APN and the parcel polygon we matched.
- Lot square footage, and buildable square footage after setbacks.
- Which plan they tried and whether it came back fits, tight, or unlikely as drawn.
- Anything we flagged on the parcel — septic risk, fire severity zone, a possible unincorporated address, an HOA.
About the person
And exactly what they were told before you dial.
- Name, phone, email, and the property address they entered.
- Their stated goal, rough timeline, and whether they have thought about financing.
- The exact consent language they agreed to, with a timestamp. You can see what they were told before you call.
The other side of it
What we need from you
Four things, and we check the first one ourselves before we talk about pricing.
- An active California contractor licence, in good standing, that we can verify on CSLB.
- Real ADU work completed in southwest Riverside County — not a general remodel history.
- Someone who answers the phone within a business day. The whole promise is that the homeowner gets a fast, straight answer, and we cannot keep it alone.
- Honest feedback on every lead, including the bad ones. We would rather fix our qualification than keep sending you the same wrong thing.
Availability
Cities currently open
Each one goes to a single builder, and each one already has its published pre-approved plans loaded into the tool.
Try the tool on a lot you know
Put in an address from a job you have already built. You will see exactly what your next homeowner sees before they call you — including where we tell them we cannot be sure.